[EnFinlay]

I would disagree with this. Facebook definitely has no problem creating an endless stream of content with >5% ad density.

[nickonline]

But WeChat with all it's diverse functionality gets used as much as Facebook across their own portfolio.

> use the app an average of 50+ minutes, and 9 to 11 separate times, per day2. To put that in context, it is the same as the “combined time” users spend across a portfolio of Facebook apps

[anuh]

50% of WeChat users use it for 90 mins. Also the team really focuses on user efficiency -I.e.,, completing the task quickly and in the most efficient way