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by votingprawn 3348 days ago
To give you a single perspective from the type of person who does occasionally sign up to "novelty" food subscriptions... I'm just not that in to candy.

I'd pay $10/25 a month for the savoury snack equivalent, or for maybe a condiment/spice selection, or for some really high quality dark chocolate, but I wouldn't sign up for something which I mentally perceive as a box of unhealthy sugars (even though it may be high quality / great tasting sugar).

2 comments

that is fair, not everyone enjoys candy on a regular basis.

i can see the appeal of offering a savory snack box, like many other of our competitors, because there are just so many interesting snacks in asia but the value just won't be there. we did attempt to put together a salty snacks box, but it was very difficult to put together one that not only contained a reasonable quantity of snacks, but could fit inside standard sized packaging and fit within shipping weight brackets. we found that majority of the boxes we could put together to ship out had such low commercial value that the price point simply didn't make sense for us. i'm confident that most of our competitors shipping out salty snacks are laughing to the bank that their customers are paying so much for shipping air. candy, on the other hand, are typically far denser so shipping cost-wise, it is far more economical.

this is certainly not a subscription service for those looking to cut sugar from their diet. we hope to aim at people who order these things for their families to try together, or people who bring these boxes to office for their colleagues, or even people who simply enjoy candy so much they'd like a regular supply of delicious and interesting candy.

ooh yeah i'd sign up for that
frankly, unless you're genuinely willing to pay just for the novelty of the snacks, you'd be getting tremendously low value if you subscribe to most of the current available subscription services for such products. shipping often more than doubles the cost of these snacks due to the large amount of air in the bags.

which is not to say i'm opposed to it. if, indeed, there is a large interest in salty snacks as a box offering, we can definitely do that. as part of our sourcing for candies, we of course also come across salty and savory snack products so we already know where to get them. i'm just very skeptical that customers have such strong preference for novelty over value.