| Given the choice between these options, which would you pick? Or, at what price points would you consider each to have equal value? 1. Train ride with half hour viewing time to observe the Cristo Redentor. No cameras allowed. 2. Train ride to the statue for a photo of you in front of it, but while the camera can see both you and the statue, you can't see it from your position. 3. Green screen photo of you artificially in front of the statue. I think a lot of people would, if they thought about it, strongly prefer the first option and ascribe little value to the others. But because they do have cameras and there's an expectation that you take a picture as a tourist, they end up viewing their trip through their camera lens or smartphone screen. I think it would be a compelling sell if the camera app on a smartphone could prompt users with an offer of a professional-quality photo or video (optionally with the user green-screened in) of a concert, sporting event, or landmark. "Studio X has a professional recording of this event from N angles with better equipment than yours. Add this video to your library instead?" The killer use for this might be to record/sync school concerts, plays, and sports. So many parents with mediocre cameras all trying to capture the event, and no good way right now to share the output. |