[Dwolb]

I think assuming people will have a base set of ingredients (i.e. olive oil like you said) is a great idea.

It's probably a good idea too to offer these ingredients through your service as an upcharge. "Buy your kitchen starter pack".

For meal kit customers who may not have the time or knowledge to stock the basics, this could be a win-win.

[perplexes]

Oh, totally - it's one of the very next things we're implementing (personalization/recommendation, etc)

[Dwolb]

Super interesting. It's a shift from straight meal kits that are more "healthy meals that you don't have time to shop for" to more wholistic kitchen foodstuffs management.

It's more like a personalized Instacart in that way. Could see this going the way of "Trunk Club for the kitchen"