[laughfactory]

Well, IT and software and engineering are all _hard_ domains where it's well known that it'll be 1) hard work, and 2) hard work, and 3) how likely is it that they'd be able to create the next Google or Facebook. I think between the slope of the skill acquisition curve and the sense that everything's (or will be) done before by these huge success stories, kids just don't see a gap for them to fill there. It's really hard for them to imagine that Google (or any of the current hot properties) will have its day, like IBM or AOL, and then fade into irrelevance. So they can't connect the hard work to making the next big thing.