[jacquesm]

Yes, there is probably a contrived counter example for every action a company does that allows you to construe that action as a net negative. But on the whole companies are quite smart at allocating their resources, especially scrappy start-ups and given that bit of data you can make the (safe) assumption that they thought this through to make sure that it would not be a negative. For instance, by first asking their customers whether or not they would pay for such a product.