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by VT_Drew 3351 days ago
>building a brand (your or your company's)

This is exactly correct. It is "Hey potential employer, check out my Medium articles."

Sure you could host it yourself, you will probably pay a monthly fee for this. Also people you are marketing to would most likely go "Oh hey, this guy is Medium, I have been on that site before." Opposed to "Oh this guy is on some blog platform I have never heard of."