[gurkendoktor]

> The other is to be in a business that the employee is passionate about for intrinsic reasons. If the employee is a "true believer" in the company's mission, that can be a motivator to go above and beyond.

Some of us are also fiercely competitive. If I had the chance to compete with another company that (in my opinion) is full of idiots, I would probably work day and night to one-up them with my team.