The full effect seems to be a thread of 200+ comments talking about the language in the release, sentence-for-sentence, and many (un)witting agents pouring over the contents of the files.
Perhaps, besides the fun of imagining someone having to explain to McCain what a "double dutch rudder" is, the language serves a higher purpose of increasing virality and impact.
Perhaps, besides the fun of imagining someone having to explain to McCain what a "double dutch rudder" is, the language serves a higher purpose of increasing virality and impact.