[marchenko]

Well said. Genetic data is by nature personally identifiable, and genomic disaggregation techniques can be expected to improve. Data troves like 23 and Me are an attractive target for DNA dragnets - at present, their SNP data is not CODIS-compatible (although it is theoretically possible that the SNAP data could be queried against a physical sample assayed for the same SNPs), but the physical samples are very valuable and customers should inspect their sample retention terms very closely.