[problems]

They should really stick with their standard naming convention and just call it a 1090 or a 1080 Titan or something - all the information is there, you know what generation it's from and you know where it stands in the product lineup. No confusing "which Titan X do you mean".

[m_mueller]

Nvidia has a history with names. Remember when they used "Tesla" to both call a microarchitecture and their HPC line of cards, for which it's still used? When Fermi based Tesla cards came out, everyone was saying 'huh, wait what'?