[jd20]

They were probably thinking next year, they can call the new one Titan XPP. Historically, their naming conventions for GeForce cards haven't been super consistent either.

[errantspark]

Really? The first number is always the major release and the second number is always the line from what I can recall? It's pretty high up there in terms of naming consistency.

[sspiff]

Except for rebranded chips/cards.

[problems]

As far as I know most of the rebranded ones will still list the Nvidia model number.

Check https://www.newegg.com/Product/ProductList.aspx?N=100007709%... for instance. While some have their own separate model, it's not usually what people buying the card look at.

[sspiff]

I don't mean that kind of branding, I mean the kind of rebranding where for example the take the same chip that's in a GTX 680, and re-release it as a GTX 770.