[pjmlp]

Actually by 8.1 people that don't have the bugdet to buy iPhones and disliked Android where buying Windows Phones, up to the point they almost managed 10% world wide.

But then came the Windows Phone 10 reboot, with the promise that all 8.1 devices would get an WP 10 update, promise that they eventually broke by allowing only premium devices to get it.

So no, WP wasn't doomed if Microsoft managed to keep the roadmap steady, instead of rebooting left and right.

On the other hand, they seem to be having some luck with hybrid laptops/tablets. Something that most Android devices still do very poorly.

[m_mueller]

Not just that but they did it multiple times - 6.5, 7, 8, 10 - all pretty much incompatible from both a handset and even a developer's perspective. Imagine Apple doing that and having their first four iOS iterations all going in different directions every time, they'd also br in Microsoft's position now. They seem to have learned now and I could still see them turn around.