[nhorob67]

My family farms in W ND. I worked in private equity for a few years in Minneapolis.

Saw my friends and family turn down crazy good risk-free profit opportunities during the AG commodity bull market of 2008. "It's going higher!"

So I quit private equity and started consulting for family farms in the Upper Midwest. That led me to build a software package that I wanted my clients to use and started selling it to others.