[mifeng]

As a former founder I do think there's truth to Altman's advice to tackle big/hard problems rather than small/easy.

Rationale:

- you develop unique expertise and skills that are more valuable (ie more acquihire rationale) if things go south

- easier to fundraise and recruit

- optionality: downshifting to solving a smaller problem is easier than leveling up to solving a bigger one

[TuggaRoo]

But not all huge problems have to = huge financial gain