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by maxklein 5865 days ago
One problem may also be this - the links between African countries is weak. For example, if I have an office in Singapore, I am basically covering all of South East Asian very effectively. I can move people and resources across SE Asia from this office.

If you have an office in Lagos, your reach is limited to Nigeria, Ghana and a few other West African countries. The link between Nigeria and Cameroun is weak, and Nigeria to Congo is a difficult journey. To make a trip from Cameroun to Angola, it is probably cheaper to first fly to Portugal and then back.

Africa is a huge place and there are regional circles. So if you bother to make an office in a particular country, you are not covering the whole of Africa (which, combined, probably comprise a good chunk of customers), you are covering just the regional zone that has relationships with that country, and these are probably a much smaller group of people, making it not worth it to have such an office.

1 comments

Great point. For historical reasons, many African countries established better links between themselves and their former Colonial rulers than they did between themselves, with inter-country links being neglected.

Immediately after independence this made sense, as those links back to Europe were already well-established and they were to countries with far higher trading capacities than neighbouring African countries, but in the long-run it retarded the growth of African trading regions and the diversification of industry in many parts of the continent.