[anguslong]

"gets engineers to prioritize stuff"

Yes. And jives with Kayak.com founder's Big Red Phone tactic:

"About a year ago, I bought a red telephone with a really loud ringer for the office. Whenever a customer calls the help number on our website, that phone rings. The engineers initially complained about it. They said, "That's so friggin' annoying!" And I'd say, "There's a really simple solution: Answer the friggin' phone and do whatever it takes to make that customer happy. Then hang up, unplug the phone, walk it down to the other end of the office, and plug it in down there."

http://www.inc.com/magazine/20100201/the-way-i-work-paul-eng...