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by nl 5855 days ago
Quoting Steve Blank:

Customer Development is the process of how you get out of the building and search for the model. Customer Development is designed so that you the founder(s) gather first hand experience about customer and market needs. It can’t be delegated. Let me say it again: Getting customer feedback can not be delegated.

http://steveblank.com/2010/05/13/consultants-don%E2%80%99t-p...