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by minikites
3369 days ago
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Focusing on the past instead of the future works for a surprising number of people: https://arstechnica.com/science/2016/12/wouldnt-it-be-great-... > Half of the participants got a future-focused message, like “Looking forward to our nation’s future, there is increasing traffic on the road.” The other half were given a past-focused message, such as “Looking back to our nation’s past, there was less traffic on the road.” > After reading the message, the participants took a survey about it and their opinions on climate change and the environment. Participants who reported that they were conservative rated the past-focused message more positively and showed more pro-environmental attitudes in the survey. |
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