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by qume 3365 days ago
Super simple - turn your worst anti-evangelist into your biggest supporter. For the value of a used, possibly defective device with a $99 retail (therefore costing probably $20-35 to produce).

It's hard to explain, but I've lived through this so many times, and seeing an angry customer turn into a better marketing resource than any adwords campaign, and getting the warm fuzzies at the same time, is good business in my book.