[hrayr]

This is not a marketing page. It's a legal page from their lawyers stating how the brand name should be used, such that they don't loose control over their trademark. You better believe they're damn proud of the fact that their name is being used as a verb. They just have to show that they're defending the brand so that they don't loose their trademark. Google and Kleenex are in the same boat.

[hrayr]

Here's Google's terms [1]. I just remembered Bing was trying desperately to turn bing into a verb! Bing it, they said.

[1] https://www.google.com/permissions/trademark/rules.html

[michaelmior]

While Kleenex is commonly used to refer to any brand of facial tissue, I've never heard of it being used as a verb.

[5555624]

It's been a few years since I looked at a print version of "Writer's Digest," but there would regularly be ads stating Kleenex was a brand name for facial tissue. A number of companies, like Xerox, would do the same thing to protect their trademarks.

As noted elsewhere, while the legal departments hate it, the marketing departments probably love it.

[hrayr]

They face the same legal challenge though. Also, you don't Kleenex your face? :)