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by adambrenecki 3359 days ago
This is how they want you to use it:

> Trademarks are proper adjectives and should be followed by the generic terms they describe.

> Correct: The image was manipulated using Adobe® Photoshop® software.

> Incorrect: The image was manipulated using Photoshop.

Adobe's own marketing pages consistently use the ostensibly "incorrect" usage though: http://www.adobe.com/au/products/photoshop.html

2 comments

Someone should alert them that their phone number on the bottom is missing a digit somewhere.
The number is correct, it's an Australian number [0]. Specifically a FreeCall number following the format: 1800 xxx xxx. Not to be confused with the United State's 1-800-xxx-xxxx format. An easy mistake to make if you didn't notice the /au/ in the URL.

[0] https://en.wikipedia.org/wiki/Telephone_numbers_in_Australia

Hmmm... so in the case of a "dog collar", Adobe would we consider "dog" to be an adjective? Interesting... I never thought about it like that, but I guess that makes sense. Still, they need to work on their definitions.
Grammatically this is known as apposition, where you have two nouns (or noun phrases) next to each other and modifying each other. In English appositives aren't considered adjectives, but they do behave similarly.