[gutnor]

They will need a network of places to buy and repair. There are something like 15 showrooms in the whole of UK, half of them in London. 7 Service Centers.

A then Tesla.com lists the BlueWater as a showroom. It had 2 cars last time I was there, both in the same colour.

That's not nearly enough to sell a popular car in the premium segment.

note: I understand that Dealer is something special in the US. I use the term liberally to mean "Some places that sells Tesla car". I believe that the hate of Dealer in the US is not so fundamental that they would buy a 30K car online only. Hell Apple is doing great with Apple Store with the opposite approach and nothing they sell is close to the same level of financial commitment.