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by mikhailt
3368 days ago
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Not really, you seriously think Apple would just let ImgTech guys come in without lawyers and agreements and all of that sort? Apple has extensive experience in this area, they had ImgTech signed everything possible to protect Apple and to indemnify themselves. It is a risk that ImgTech also took by allowing Apple deeper into the development process. This isn't a one-way street here. Apple is extremely potent in protecting its technologies. There is no way they just let random ImgTech fly in and work on stuff with them without any agreements in advance. If this happened, ImgTech is going to be an easy billionaire by the end of the lawsuits they could do. While I have no doubt that Apple works closely with their hardware partners by flying their engineers in to work on projects, I seriously doubt it was as simple as the OP made it sound. |
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That was the main reason why Apple went for Imagination instead of ARM or Qualcomm when it comes to mobile GPUs.
Imagination market cap has been falling hard in the latest years, so hard to the point that their only customer until now was Apple. They were desperate and they signed very risky deals in order to keep Apple as a customer.
And Apple is a complete control freak when it comes to their products, the idea of not being able to control the stuff they put on their products is unthinkable to them.
So Imagination signed a bunch of architectural deals (instead of purely implementation deals) because that was the real product Apple was looking for.
Don't let yourself be mistaken, this whole situation is far from a surprise to Imagination. They knew this day would come, they were just trying to cling on to the little market they could find until they found another deal in order to stay afloat.