Ask HN: What are some good blogs/books on positioning yourself as a developer?

[williamkennedy]

One of my favorite blog posts is by Patio11 where he talks about how you should position yourself as a programmer (i.e help the business make more money)

The blog post can be found here http://www.kalzumeus.com/2011/10/28/dont-call-yourself-a-programmer/ which goes into various details of why you should not call yourself a programmer.

Does anyone have any more books on the topic?

[davewiner]

This is the best book I've read on positioning. The anecdotes might be a little dated now, but the concepts are solid.

https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/00...