[michaelbuckbee]

This seems like a tremendously clever idea. To me the most relevant phrase from the text posted above is: "...and worked on marketing consumer brands like Nike"

Because I think that's what this really is: the launch of a new premium consumer brand. Tress is capturing consumers at _exactly_ the right time, they all have purchase intent and it seems targeted really really well.

They can make serious money recommending local stylists, products, etc. and then turn around and also sell their own branded products.

This is really far outside of what I'm familiar with, but I look at past things I scoffed at and that are now worth billions [1] and think this might have a real shot at getting huge.

It all comes down to execution and work, but a really interesting idea even now.

1 - http://investor.lululemon.com/releasedetail.cfm?releaseid=96...

[priscahazel]

Thanks for the feedback. You have captured the essence of Tress and what we are working towards.