[jenamety]

I have previously integrated with eFax in 2010, so an internet fax provider is not new to me, but forgive my ignorance as I haven't visited the space in a while. Which innovation are you excited about and referring to? From the comments it seems to be 'developer friendly API' or 'Simplicity in pricing' as the to big draws, just curious what has changed since my last days?

[pyre]

Being "developer-friendly" can be a big draw. Take Stripe for example. It's an HTTP API with bindings in a number of languages. Previously I worked with a payment processor that required we run some sort of Java application even though we weren't a Java shop. Someone had to setup a way to wrap the Java application to interface with the payment processor (not even getting into the issue that now we have to deal with running a JVM-based application). Some companies are actively developer hostile in their interfaces.