[halomru]

Which is logical if you consider likes and reshares as the goal of sharing the story: sheer volume makes it impossible for me to evaluate each post in my Facebook feed in depth, so even if we assumed that people would actually read the article before liking, they are much more likely to read one with a good headline. A good hook is more important than good content (from the viewpoint of getting lots of reactions).

And when I can see how many people liked what I shared, that seems like a reasonable metric to optimize what to share