I'd put "non-identifiable" in scare-quotes, but yes. This is a cute publicity stunt, but it won't work.
De-anonymizing datasets is generally possible to some degree, assuming the dataset has enough information value in the first place for someone to want it. (And it generally gets easier as more data becomes available with which to correlate.)
De-anonymizing datasets is generally possible to some degree, assuming the dataset has enough information value in the first place for someone to want it. (And it generally gets easier as more data becomes available with which to correlate.)