[rtpg]

and now have 12000 billing portals to manage? 12000 different sites to update every time you update your ads?

[idunno246]

actually a lot of them still use google, which can also run private deal ads.

[mozumder]

Yes. This is how it was done during the magazine era.

[rtpg]

Rarely. It was usually an ad agency that would do the actual deals to get things into magazines.

You could always contact a single magazine, but big corporations would let their ad agency handle distribution

[adrianN]

Did anybody advertise in 12000 magazines?

[mozumder]

If you include international magazines and newspapers, then yes.

[imaginenore]

Just give them your ad code (a JS snippet), this way you control your ads.

Billing is a solved problem too, no?

[dpark]

> Billing is a solved problem too, no?

No. Billing is a huge pain in the ass. Negotiating price with each site is a huge pain in the ass. Building a reliable JS snippet that works everywhere and that these sites will trust is also a huge pain in the ass. Everything about dealing with 5k sites manually is a pain in the ass, which is why ad networks exist in the first place.