[apple-fan-941]

This is due to bitcode, which won't actually affect the binary size seen by end users (i.e. app download size): https://twitter.com/jckarter/status/846796503775567872 "That at least shouldn't affect your users' download size, then."

[lordnaikon]

Is this only true for store downloads? Because the majority of our apps is delivered simply by a website download through the device via Enterprise certificates.

[bdash]

If you're doing direct downloads then there's no reason to be building with bitcode enabled, and so the size increase should not affect you at all.