[toddynho]

We're very much alive! Thriving, even. And yes, we merged AdPacks, Yoggrt, Fusion, and Carbon into just Carbon. Been growing the network ~20-30% or so year over year. The simplicity of the model still works well.

Where we deviated from The Deck's model is that we made some changes a few years ago that are working quite well. On the advertiser side we started selling on a cost per thousand impression basis vs a fixed monthly price per "slot". And on the publisher side we started paying them a dynamic rate based on traffic and performance of the ads vs. a fixed monthly amount. Hope that doesn't come across the wrong way - just a fundamental difference that I believe is one of the reasons why an otherwise incredibly similar business can work well for one, but not for the other.

[sah2ed]

Interesting. It appears you guys had seen the writing on the wall and had adapted your business model accordingly.

Thanks for your insider's take but who was the originator of the old business model? The Deck or Carbon?

[toddynho]

I believe most businesses have to naturally change and adapt as time goes on. 10 years is a long time, and I expect our model will have to continue to evolve and change to make it another 10 years.

The Deck was first.