[pseudalopex]

I disagree that the media has done anywhere near its best to bring privacy issues to people's attention. At the same time, many stories that do get published offer lots of vague scares and no practical suggestions, which fuels people's sense that there's nothing they can do.

I don't know many people who have stopped using Facebook. I do know a lot of people who don't post things they would've 5 years ago.

Uber miscalculated, simple as that.

For targeting, I'm talking more about direct advertising. I think most people know by now that the sites they visit don't directly control the ads they see. Seeing the same ads everywhere is annoying but doesn't prove anything. A company you've never given your email address sending you offers for only items you looked at is creepy.