...ok, I goofed. Getting confused between Inc and Mic (three letters, two of which are I and C, very similar logos). Apologies, please ignore above comment.
The weird thing about Mic.com though, now that I'm thinking about it, is they have the best breaking news app I've ever used on iOS. It literally exists in the notifications so when something happens you can read the story from the notifications screen and be done with it. I wish more media companies would offer that.