[AOsborn]

Fair opinion, but I think you are arguing the wrong point.

Apple ate market share from Nokia because of brand advantage.

Many commentators mention that manufacturers are improving their EV product, but I think that boat has long sailed: Tesla vs. Ford won't be about features, but the brand.

[radiorental]

Sorry, when the product is north of 30K, you'll find a significant number of people will put what they can afford ahead of brand loyalty.

[ethbro]

Lots of people really love Ford.

And with an EV, there won't be that awkward moment when their friends ask how their transmission is doing...