[mr_tristan]

Just let them know early on in clear terms: "This is an early stage startup, and we're very likely going to need everyone to work beyond traditional hours."

It really is that simple.

But you have to understand that some people don't honestly know if they want to work those kinds of hours until they do it. So you will have turnover because of burnout.

FYI, I did have prior experience in a startup. I thought it would be fun to do another one. I guess age just got me turned off to the bullshit. I was not excited to have to respond to silly questions like "what are some alternative ways of using gradle for automating builds" over the weekend. If we're working 60+ hour workweeks taking time off from dating to answer questions related to development process, not the core product direction, is not the sort of shit that's going to keep many people involved.

So, a lot of experienced people will probably be turned off by being asked to work a lot, because, hey, the older you get, the more of a life you probably have. You can probably tell by the amount of down votes you've received, the "we're going to need to work overtime" message is not an easy one to stomach. So, if you need experienced people, be prepared to spend big, and make sure they've got real autonomy. Someone who's been around the block is not going to care as much about your equity, and will lose confidence in you much faster as things don't take off.