[gist]

> A subscription costs $12 a year, and he is aiming to sign up 6,000 subscribers.

That's nothing. Barely pays for basic business expenses. The potential in a market that size isn't even that great and there is also the cost to acquire those subscribers. And 6000 readers doesn't allow you to make any money from advertising at least not w/o taking advantage of the type of advertisers who don't understand media buying and aren't overpaying.