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by cjCamel 3369 days ago
Their subscriber income will be tiny according to their target of 6000 subs at $12 PA.

Their outgoings include 7 journalists and printing and distribution costs (currently they are giving away 15000 copies free every week, which they plan to reduce to 5000 per week).

I really want endeavours like this to be successful and would love to understand how they plan to make this a sustainable (non loss making) business. The traditional model is classifieds & local ads, but that's not been working for a while now.

2 comments

I was toying around with a similar idea, but figured a local newspaper should provide local services -- hyper data-gathering at the local level. Like I'd love to see a dollar-by-dollar breakdown of where my [specific] property taxes are going, so I can be more informed when voting locally. Make it a special feature, and charge $5 per sub. Gets their $72k to $84k (say half your subs can't refuse @ $5) easy. (assuming i can trade one of those journalists for a data scientist)

I also think "local ads" needs a whole new approach, for a variety of reasons. You have local business associations shooting themselves in the foot every time a fellow business is not somehow advertised in any other member store.

Also, syndicate [free-ish] articles from bloggers who can help your community better itself. Also, extend into the schools - get a HS writer to report the sports there to pick up more subs.

OK, I'm not covering all the expenses yet, but that's just a few ideas...

I'm a journalist turned developer and I had a similar idea a while back. I feel local news orgs are missing a trick because aggregation is something journalists can do very well due to the nature of their job (pulling info from disparate sources, fact-checking etc). With so many sources of general data and info you can easily provide value by giving it local and regional context.

Btw - this a throwaway account. Having trouble logging in with my username carlmungz.

In what sense is it not working? Layoffs don't mean something stopped working, they mean the business model couldn't support the same staff size as before. At some point the internet-driven "correction" in print media is over and it becomes a normal growing industry again.
Happy if you are saying that small operations like this one can be supported by a traditional model, but I don't share your optimism for the future of this form of media, unless they come up with a new business model that doesn't compete with digital ad dollars.

http://www.journalism.org/2016/06/15/newspapers-fact-sheet/

https://en.wikipedia.org/wiki/Decline_of_newspapers

http://www.editorandpublisher.com/columns/how-did-newspapers...