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by cjCamel
3369 days ago
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Their subscriber income will be tiny according to their target of 6000 subs at $12 PA. Their outgoings include 7 journalists and printing and distribution costs (currently they are giving away 15000 copies free every week, which they plan to reduce to 5000 per week). I really want endeavours like this to be successful and would love to understand how they plan to make this a sustainable (non loss making) business. The traditional model is classifieds & local ads, but that's not been working for a while now. |
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I also think "local ads" needs a whole new approach, for a variety of reasons. You have local business associations shooting themselves in the foot every time a fellow business is not somehow advertised in any other member store.
Also, syndicate [free-ish] articles from bloggers who can help your community better itself. Also, extend into the schools - get a HS writer to report the sports there to pick up more subs.
OK, I'm not covering all the expenses yet, but that's just a few ideas...