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by parhurs 3368 days ago
Reading these comments makes me think of a crazy conspiracy theory: Google killed Reader to promote search.
2 comments

The common theory is they did it to boosts Google plus. They wanted you to follow blogs interest on G+ rather than more directly via Reader/RSS.
The driver was financial. Google cited (03/2013) a user decline [0]. You don't need a conspiracy or more reasons to shutter the service.

> "While the product has a loyal following, over the years usage has declined."

[0] https://googleblog.blogspot.com/2013/03/a-second-spring-of-c...

They also killed iGoogle in the same year, and that's what I used as my daily RSS feed. From Wikipedia: due to "the unforeseen evolution of web and mobile apps and the erosion of the need for the site", whatever that means.

While not exactly as strong as a conspiracy theory, I think they were well aware of what they were doing, and RSS was in the "best if absent" feature category.

Same scenario for me. FWIW I switched to using http://www.ighome.com/ which more or less replaces the functionality (not affiliated in any way, just a user).
However, that would imply Google had some sort of coordination between teams...
I think you may be on to something here. I bet it was a data based decision...
Yeah I wonder if Google realized that people were reading long form content (much of it hosted off Google) without ads. Thus their own audience was being shunted off-site without revenue.

That interpretation only makes sense if you think Google would rather have more good little click monkeys than organizing good content...

From the lack of quality search results and the infestation of ads if you don't use an adblocker, I don't think that interpretation would be too far fetched.
Reader didn't have enough active users to keep it running.
Reader didn't have enough active employees to keep it running. Nobody inside Google worked on it any more, so it was just a zombie product running on inertia.
Reader's active users, though, tended to be influencers who read a lot and shared what they read with their friends on social media. So they still drove traffic, just by a different mechanism.

Many of the people I followed on Reader moved to Twitter after Google took it down and mimicked its social functions there. I'd wager they're still either using RSS readers or jury-rigging Twitter into being something like it.