| I saw this ad in SF a few days ago, and had similar thoughts. The ad is specifically showing a point-and-shoot camera, not an SLR. Point-And-Shoot cameras might be better than most cell phone cameras now, but I'm not convinced they are better enough to justify carrying around an extra device. For most people a cameraphone is good enough, and if you want better quality, the step up to a point-and-shoot isn't really worth it. If you want better quality, go for an SLR. There's a saying among photographers that "The best camera is the one you have with you." I have an iPhone, a point-and-shoot, and an SLR. I can't remember the last time I took out the point-and-shoot. I use the SLR when I know I'm going to be taking a lot of photos. And I use the iPhone camera constantly. I think panasonic is mistaken if they think cameraphones are a fad, or that this advertising will make people jump to using their point-and-shoots. Instead, why don't they embrace the trend, and work with the phone manufacturers? Why not talk to Nokia, or HTC, and say "You guys concentrate on the phone part, leave the camera to us." Put in quality optics, and advertise the phone with "Camera by Panasonic" |