[abhishekdesai]

I completely agree with this point of view. If you have a niche audience with high engagement, brands get a better visibility.

The audience will be more open to ads as well if delivered right. For e.g. A sports app with a limited audience will be interested in knowing more about a particular sport equipment or a sports drink.

But let's not just throw banners here and take them to new links / apps; show them meaningful info in the app itself, when users click on the banner.

I am planning to implement this approach in my app cricheroes.in - will update on how that is working.