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From my experience working at Amazon, they do take it very seriously. They've got multiple teams working on automated detection of counterfeit using rules, machine learning, etc., and hundreds of investigators looking into cases. They allow return of counterfeit and will reimburse you fully, and they'll have the item return to them for inspection. If they know you've frauded before, they try and block you from the platform by fingerprinting you and your accounts. The issue is that there's too many sellers and too many product, it's a really hard problem to solve. Counterfeit has improved considerably too, sometimes it even comes from the same factory, they call it the "night shift". And while we try to prevent it, we also have to balance out false positive rates, not to hurt the seller's buisness without real cause. I'm afraid most websites will suffer from this, if you want to be sure, try to buy straight from the manufacturer, but even then, make sure you double check the website, not all manufacturers sell directly and online, so that could also be fraud. |
It's hard to solve under Amazons business model whilst retaining Amazons profit margins.
It's a problem they chose to ignore for a long time because they could.