[suresk]

Yeah, that was really disappointing. I'd bought into the Betterment kool-aid, and shortly after funding my account, I saw their 'price increase buried in an unrelated product announcement' email.

I think these companies (Betterment, WealthFront, etc) are struggling with really high customer acquisition costs that take quite a while to break even on. I'm sure that not many people noticed/cared enough to transfer out (I'm doing it now, it isn't a small task), so they came out way ahead on it.

Unfortunately, I think it will be easy for them in a year or two, when they need more quick revenue, to look back and say "Hey, not many people said anything when we raised fees by 67%, what's another 10 bps or so?"

[eeeeeeeeeeeee]

Yep, I agree. I signed up based on the rates at the time, thinking they wouldn't change THAT often. But it sounds like this is going to become more common.

I'm in the process of moving everything to Vanguard.