[krallja]

This article is from January 2016, by the way.

[fullshark]

Makes sense, is there any data from 2017?

[krallja]

Betterment has $8B as of March 16, 2017: SEC form ADV page 8, "Regulatory Assets under Management"

https://www.adviserinfo.sec.gov/IAPD/content/ViewForm/crd_ia...

edit: Wealthfront $5B https://adviserinfo.sec.gov/IAPD/content/ViewForm/crd_iapd_s...

[asr]

Always great when someone is willing to go out and collect actual info -- this comment was worth more than the article. Thank you!

[fullshark]

Thanks. That seems healthy but not enough based on this blog's conjecture. I'd guess they are eventually acquired if I were to bet on their future.

[krallja]

I think acquisition is a totally legitimate exit strategy, as long as they're aware of the direction they are heading.