| Product innovation doesn't always have to be a new feature, or a paradigm "shift" with new technology like AR. Smartphones could be due for a substantial reduction in price (there's certainly demand for that). Not just hardware pricing, but also carrier pricing. From a hardware perspective Apple must innovate (or have you believe they're innovating) to keep the product price and profit margins as high as possible. However, as the article points out, the smartphone market is mature. There's not much left to innovate in terms of the "hand held" form factor, other than price, or improving on already available features (better camera, better voice control, wireless charging etc). The iPod provided good insight into "size", and even when given smaller sizes (like the nano), consumers generally preferred the standard, easier to hold sizes, with displays big enough to read. The Sony WM-10 cassette Walkman from 1983 was about the same size! Size has been consistent for over 30 years. It must be getting harder and harder for Apple to spin each revision as groundbreaking enough to pay the same price as last year. Android capitalizes on this. But it's still a pricing monopoly on both sides, which carriers enjoy as well. When will there be a substantial reduction in price? Does the capability exist yet? |
Another place where the smartphone could help with costs: currently great noise cancelling earphones are very expensive($300) .And in general are well loved by those who can afford them.
but what happens if we remove most of the hardware(cheap) and compute($0 on phone) to the phone ? And create place in the app store for noise-cancelling apps ?
[1]http://5gwnews.com/index.php/90-r/670-wireless-abundance-is-...