[cookiecaper]

Yep. While Amazon is certainly the 800-pound gorilla in online retail, they, unlike Google, have massive, serious brick-and-mortar competitors who are capable and very jealous of the online retail market (Walmart especially). Many of these are now offering free 2-day shipping, which was what really gave Amazon a huge edge vs. all other online retailers.

As usual in retail, there are a lot of resourceful people gunning for Amazon. I'm optimistic that we won't have another Google-like situation for the long-term here.