[vkou]

Google and Facebook's privacy policies put fairly strict limitations on how your data will be used, and shared.

If their privacy policies change to something that you are unwilling to tolerate, the cost to you of switching to a competitor is... Neither low, but not insurmountable.

These companies are well aware of this - which is why they care about how they use your private information.

For most Americans, if their ISP, (Or their ISP, and their only competitor) adopt anti-user policies, there is nothing that they can do.

I can put up with some discomfort by switching to DDG for my websearches. I can't afford to be a peer to a T3 ISP.

It's software vs hardware.