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While there are similar practices that Google and Facebook have (eg. tracking your activities outside of their website), this is much more problematic and sinister for a couple reasons: Access: Many people in this country do not have a choice as to which ISP they use. They are locked in due to anti-competitive practices, rural homes, or some other reason. You can make the choice much more easily not to use a certain website that tracks your behavior. Cost also comes into play here, as you pay your ISP to deliver service. Google and Facebook are free, because they subsidize their services by selling and collecting data. Your ISP charges you a large amount of money already, and are increasing their own margins through this practice. It would be different if they did something akin to what Amazon did with their Kindles, where you provide the same service with and without tracking, and charge appropriately. The way things are now, you don't have a choice. Lack of notification: Your data is being collected and sold through an implicit agreement with your ISP, likely entombed in a bunch of fine print that no one ever reads, nor anyone but a lawyer could decode. While this is the case with Google and Facebook, it's pretty much common knowledge that they do this. The carriers and ISPs implemented their tracking under-the-radar, and provided no way for anyone to opt-out. I'm sure there's a lot more arguments out there, but that's what I have on top of my head right now. |