[billmalarky]

As part of your marketing budget you should offer a free sample on your homepage. One tube of sudden and one packet of Via.

Maybe it won't convert well enough to justify cost but I bet it would. You get someone to input all their shipping data etc and an email (which pre-validates them as someone likely to buy), then you can email market them the day the package gets to them via tracking code. They try it, then can immediately order via the email if they like it.

A week after they have received it send them another email with a X% discount on first Y months subscription if you haven't heard back from them.