[beaconstudios]

I'm working in this space (check my profile) and I'm betting pretty heavily on the idea that the problem there is not the user's conception of their idea, but the flawed nature of language. If users can interact with their concept as they build it, and shape it like you would a physical product, they can get much closer to the ideal stored in their head than if they have to describe the idea in minute detail using ambiguous concepts.